HOW TO RECONCILE SALES AND MARKETING

  We often hear about sales and marketing integration, and while most business leaders understand the need to have their sales and marketing departments working hand in hand, only a few are really successful at making it a reality on a daily basis. We all know the challenges: Salespeople complain that marketing lacks the direct […]

HOW CAN YOU IMPROVE YOUR TRADE SHOW ROI?

  Trade shows have long been a standard annual budget item for B2B marketers as a way to meet face-to-face with the decision makers, find new partners, and discover new products. After spending innumerable hours and dollars on attractive booths and flashy giveaways, many companies are abandoning trade shows or questioning their value. While these […]